This is a guest post created by Shawn Pachas.
Ecommerce fam! I’ve been running a few Shopify stores for the past 2–3 years. I’ve had my struggles and downtimes, but I was finally able to hit low-mid 6 figures in sales for all my shops. I know it’s probably pennies compared to some of the more successful people here, but I wanted to share with everyone in this article on the tools and services that I’ve tried. That way people don’t waste time on testing new stuff that doesn’t work.
I don’t have a huge team, so I try to outsource as much as possible and leverage as many tools and apps as possible.
Product descriptions — This is super important. I use to think this wasn’t and would put random crap similar to descriptions I saw on walmart and stuff, but I noticed a huge increase in sales once I took the time to get creative with them. For product descriptions, I outsource to a firm that does copywriting because I have a lot of items for one of my dropshipping store, so it wouldn’t make sense for me to go through each one and make a customized one.
For product descriptions, I’ve tried using writing services such as Scripted and CrowdContent. My feedback is that it is much better to either hire an agency or a freelancer from UpWork because most of the quality from scripted, crowdcontent, textbroker etc. was terrible. I had to edit them again myself.
I never focused on this in the beginning, but guys, this works like a charm and you must use it. I send out weekly newsletters with the latest updates for all my shops to a list of over 3000 subscribers each and each time I send one out, I get 5–10 sales that day from it instantly. So, if you’re not collecting emails already..make sure you do so.
I use Privy, which is a free app for Shopify and I make sure it pops up as soon as the visitor visits the site. I’ve tested waiting vs having the pop up appear immaediately and the instant appearance seems to work a lot better. I offer a discount in a follow up email.
Another thing I use is Klaviyo to automate my newsletter, abandon cart emails and more. The cart emails are super effective too.
Retarget like a BOSS. I’ve tested this across multiple stores. For one of my apparel stores, I turned off all ads and emails and only left retargeting on for a week. I was still getting sales everyday just from retargeting solely.
For all my shops, I go for Facebook ads in the beginning. I test a bunch of different targeting and ad copies on them. GrowthOK is a good solution for managing all your ads. For my luxury shop, I was able to lower cost per purchase to down to $7–8 on an average order size of 150–200.
I’ve tested Google ads and not even the best “Google ad management agencies” can get me a profitable conversion. After spending money on inventory and ads through Google ads, things just don’t work well. With Facebook it’s a whole different story.
Another thing I noticed though is that Google ads usually give me a larger “cart size” over Facebook ads.
When it comes to Instagram ads, I use them a lot too, but they are very expensive compared to both Facebook and Google ads. After I get a good amount of purchases through Instagram ads, I just set the retargeting for Instagram ads and don’t create anymore cold targets through Instagram. I use the service mentioned above to manage this as well.
Ok, I hate Paypal. They’ve banned me in the past before, held funds, and all the crap that comes along with Paypal. I didn’t accept Paypal for all my stores for the first 1/2 of the year, but once I turned it on, I increased my sales by at least 35%. You’ll be surprised how many people prefer to check out with Paypal.
The downside is the chargebacks. People buy your stuff and then chargeback or dispute it. Happens all the time and there’s nothing you can do about it. I’ve submitted so many documents to Paypal with tracking information and it just doesn’t work. You lose 90% of the time regardless.
I’ve tested this for all my apparel and fashion stores. I heard great things from some of my friends, but for some reason I didn’t get any good results from running ads in this space. I could be wrong though.
I implemented desktop push notifications through PushCrew. I get a lot of visitors from my paid traffic everyday, and get about 1–2 new push subscribers daily. I’ve tried using it to send updates and got a few sales from it. It’s worth a try and it’s free.
I offer free shipping for all my shops, but I up the price of the product to make up for it. For my shops that I have free shipping on, I would put a big “Free shipping banner” on the header of the shop and I was getting more purchases vs not having free shipping. People just like the concept, even if it’s slower shipping.
I use ReferralCandy to run giveaways for referring friends. This works really well if you have a store with a lot of loyalty. For example, if you’re running your own brand and can build a lot of trust, then it works well. For my stores that have a lot of SKUs, this didn’t seem to work well at all.
Holy crap, this is a must have! I use an app on Shopify that generates an automated popup when the person adds something to the cart to recommend them more products in selected groups. At first, I didn’t think this would work, but after viewing the analytics, I noticed that A LOT of people actually add more items to their cart from this popup. It works!
You have to remember that when visitors are visiting your store, they dont know what to expect until they receive your items. This is why you need to have eye catching photos. Remove all the background from your picture and make them super high-quality. There are a lot of apps that help you with this and most of them are paid, but I use Lunapic which is pic for an easy background removal.
There’s a lot more, but I didn’t want to make this post SUPER long. If you have any questions you can always message me!
Hope this helps everyone. Check out GrowthOK for a Facebook/Instagram ads management service that can supercharge your sales funnel!