Advertising on Facebook works like a charm. In the perfect scenario, it can help you drive thousands of leads on a daily basis. The problem is that there are so many companies advertising on Facebook that even if you have unlimited funds, you might not be able to get the results that you actually want.
As a business owner, it can be tough to see that you are pouring money into Facebook and not seeing results. I understand that feeling..This is also why a lot of business owners tend to give up on Facebook advertising because they think it doesn’t work.
In this post, I’ll go over some of the top tools that all business owners should use to improve their chance of success on Facebook’s advertising network.
Facebook Ads Mobile App
When I first started running Facebook ad campaigns, I would log onto Facebook’s ad manager and power editor every few minutes to check the stats of the campaign, but I came across one big problem. The analytics NEVER updated. I was worried that my campaigns weren’t running and at the same time I was worried I wasn’t getting results.
It wasn’t until a friend told me that I should download the Facebook Ads Mobile app to get a quicker update on stats that I noticed that this worked. So if you’re running Facebook ad campaigns, make sure you download the mobile app.
Have you ever used a marketing tool on your media account that is too complicated? You know it could work for your small business, but you don’t have the time, experience or knowledge to put it to good use.
Well, AdEspresso is the exact opposite. When it comes to Facebook advertising and marketing tools, this one is, by far, among the simplest and most straightforward. It only takes a few minutes to get started, the learning curve is minimal and the results can be astounding for your digital marketing success.
Adespresso helps you optimize your ads and view all your analytics in an easy to navigate user interface.
It also comes with Adespresso academy which is like a free academy for learning Facebook Ads
If you’re testing a bunch of Facebook ad campaigns, but you’re not seeing the results that you want, then maybe you need to reach out to some experts for help.
This is where GrowthOK can help. GrowthOK comes with a full dedicated team of Facebook advertising experts to help you create, manage, and test all of your campaigns.
It’s an all in one solution with in-house copywriters, designers, and growth experts that will ensure your success with Facebook advertising campaigns.
Most people know Hootsuite for it’s social media management platform, but not a lot of people know about their ad platform.
Hootsuite Ads allows you to take your Facebook advertising campaigns to the next level.
The perfect solution for anybody seeking a simplified tool, there are several things you need to know about Hootsuite Ads:
- Ability to create ads quickly, with as few as two clicks.
- The application automatically scans your Facebook Page and news feed, seeking the best posts to promote to your target audience.
- Assistance defining goals for each ad, allowing you to tailor your marketing campaign to achieve maximum results.
- Advanced ad management features, allowing you to spend less time on ads and more time building your small business. So, you have access to a central location for managing both paid and organic content.
It’s worth noting again that Hootsuite Ads doesn’t do anything to complicate the process of creating and implementing Facebook ads. Here is how the tool describes its ease of use:
I love Canva and use it for everything from creating Facebook ads to creating banners for my software/shops and more.
Canva makes it easy for you to create any Facebook ads with their easy drag and drop builder.
The best thing about Canva is that it actually comes with image sizes that already works for Facebook ads which makes things extremely easy on your end.
It’s much better than creating an ad design and not getting accepted by Facebook due to it’s size.
CoSchedule’s Headline Grader
Want to write better headlines? This free tool from CoSchedule analyzes your headline then scores your overall quality and rates its ability to result in social shares, increased traffic, and SEO value. Remember, this is an algorithm and isn’t always perfect. But if you’re looking for a way to objectively rate your headlines or ad copy, this could be the tool for you.
Qwaya is another excellent platform to create Facebook advertising campaigns, however, its interface is not as visual as Ad Espresso, and the ad creation process is more complex; users require some experience and prior knowledge with Facebook ads.
Nevertheless, Qwaya has some very interesting features too. It allows working with a team of users, which is certainly a great option for agencies or companies that require managing large advertising accounts — where constant ad monitoring may be needed.
As it happens with all these platforms, Qwaya includes multiple ad creation based on the combination of different ad elements (images, text, etc.) as well as split testing based on targeting. However, whilst other platforms are more restrictive on which elements can be used for split testing, Qwaya allows doing it with almost every element of your targeting.
If you think online advertising is important, quite probably you don’t limit your campaigns to Facebook only. And this is where Ad Stage becomes really useful; as it is the only platform that allows working with multiple networks.
At the moment, Ad Stage allows creating ads with: Facebook, Twitter, LinkedIn, Google Adwords, and Bing Ads. The platform lets you compare figures from one simple report, pausing campaigns on those networks that are not performing well, or increasing budgets on those with good results.
Addicted.io adds hundreds of new Facebook Ads on a daily basis. They provide one of the simplest way to review what type of ads their competitors are using.
You can view the complete ad (as it is) and the current interaction it has (likes, shares and comments)
One subscribed (free subscription available) you can view thousands of ads with advanced filtering capabilities ( objective, type etc).
Costs: $19.97 — $49.97/month, depending on features you need.
There’s a lot more, but that’s about it for this post 🙂 Hope this helps all those business owners out there!